Is Your Potential Franchise Tech-Forward?

September 15, 2022

Technology provides some significant advantages for franchises over independent businesses. These include programs like brand recognition, training, regional and national marketing that are created by the franchisor ahead of time.

Technology improves your capacity to thrive and stay ahead of the competition by allowing you to automate procedures, reduce costs, and increase revenue. Keep these software and methods in mind when you establish your business.

Reach Out to Your Customers

Every time a client sees or hears from you, they get an impression. The franchise model establishes a brand and expectation that you fulfill, but you can increase the amount of impressions your clients receive by employing technology. The more often they interact with your franchise, the more loyal they become.

Creating a social media campaign for your franchise may sound daunting and time-consuming, but it can be easy and free with the right online tools. Keep your name fresh in customers’ minds by frequently touching base with them via email or community forums. That way, when they think of needing your product or service, you’ll be the first one that comes to mind.

Simplify Your Days

As a business owner, you know that your time is best spent working on your operation. Any technology that can help you schedule your time more efficiently will lead to higher productivity.

Trello is one of the most popular group-project management tools, as well as QuickBooks for accounting. Employee scheduling software, inventory management, and internal communications are all free options. Simple programs may help you save time and simplify your administrative duties depending on your franchisor’s needs and your own requirements.

Stay Ahead

Franchises have designated sections set aside by the franchisor where no other franchise sites may be located. There is nevertheless competition from nearby small businesses.

Why are you different? Maybe you have been operational for a longer time or have affiliations with other well-known brands. However, if your competitor offers modern options to customers like a customized app, online ordering, or additional perks, it won’t be long before your franchise falls behind. It is always more difficult to catch up than it is to stay ahead of the competition.

Technology is always changing, which means there are new opportunities to explore — even if your franchisor doesn’t offer them. It’s not enough to be good with technology; you need to be planning on how to utilize every tool possible so that you can be the best franchise in your area. Technology will help make your internal operation run more smoothly and increase customer loyalty.

If you want to learn more about what goes into owning a franchise, give UNITS® Moving & Portable Storage a call today! We can help you fulfill your dreams of becoming a business owner with our moving and storage franchise opportunities across the country. Start your evaluation today and join the UNITS® family!

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